Develop your Brand Identity with brand identity expert Aysha Manori. Aysha’s experience and expertise is impressive. In this interview, she shares her thoughts on developing an authentic identity, along with how to stand out from the crowd!
Aysha specializes in conception and creation of brand narratives and visual identities, as well as storytelling, campaigning, and social media management. Aysha’s ambition is to build lasting relationships between her clients’ brand and the audience through smart thinking and thoughtful design. If you are looking for a true expert to help you develop your brand, now is a good time!
Snag your brand identity package at this incredible price>>>
1. Let’s jump right in! Why do you believe branding is so important?
Think of your brand as a first impression. These days everything is so saturated online and it can be tricky to stand out in a crowd and be heard/seen. It’s important to show people that you have a unique perspective and voice. That your service or product is worth learning about and eventually purchasing. Having a united/uniform presence online and offline is a first great step in this direction. And, you know the masses have a shorter attention span due to our use of technology more regularly in our daily lIves, so we have to capture the attention very quickly. The first step will be with a uniform visual presence, with a strong brand identity and tone of voice and then you can bring in all the other products, packaging, services, etc. later down the line. The last step will be to ensure that you can be found on and offline, while the creators path workshop will go into depth about greatly.
2. Tell us a little bit about your journey as an artist. How would you describe your style as a graphic designer?
I’m a self taught photographer with an emphasis in post production and have worked extensively with Photoshop – which led me to careers in visual content creation and management. That led to written content, then content production management, and finally to my role now as an Art Director. I’ve always worked on the creative side of business, but I’m taking some steps to work in an area that I really enjoy working more one on one and for smaller projects. It’s a passion to work with small companies and individuals to help brand or rebrand and soon I will be launching my own branding boutique with a la carte service and partnerships such as the one I have with The Creators Path.
3. What do you love about working with clients?
I love the journey. From the very first meeting, to hearing the needs and goals of my clients, and to bringing their vision to fruition. This is people’s passions and their “babies” and I am happy to join them for a part of their journey and help out where I can! I love trying to conceptualize an idea into a visual presence with a cohesive brand package that will represent their small business well. It’s a very cool process and it’s very cool to see the evolution and growth. And honestly, there’s nothing better than a satisfied client. It’s a very fulfilling process.
4. We know that there is a lot of competition and it can feel tougher than ever to be in business right now. What advice would you give to creative entrepreneurs and how do you help your clients stand out from the crowd?How do you uncover and conceptualize a personal brand through images?
Take it one step at a time. Don’t try to do everything alone once your company starts to grow. It can be hard to invest in ourselves it trust others, but it is imperative to remember that we cannot be experts in everything. And even if that just means bouncing your ideas off of a profession group of people or joining a community, I totally recommend it. Having multiple perspectives and ideas for growth can only offer further inspiration and perhaps in return you are also able to support and independent worker or small business – how cool would that be?
Find inspiration, but remember to stay true to yourself.. don’t copy someone else’s tone of voice.
Don’t forget about inspiration versus aspiration.
I recommend starting off with brainstorming “inspiration” vs “aspiration” …. and all the grey areas in between!
What inspires you to do what you do?
What other brands, services, artists inspire you? (And why?)
What do you aspire to become? (How do you see your brand evolving?)
What does success of your brand look like to you – visually? (Do you see packaging with your name, do you see collaborations with other brands, do you see print publications or a digital app..?)
5. Your brand identity package is a great value, what motivates you to do what you do?
I’m also in the same boat as some of you. I also need to find support to hire someone to do some small services for me that I simply can’t do own my own…my website for instance. But this is the grind if you want to work for yourself. This is what motivates me, to have the freedom from a 9-to-5 work structure. Working with this community also motivates me because I’m finding my own inspiration through speaking with all of you. I have for so long wanted to break off and launch this small business, and I’m very excited to be working with Hilary on this project as my first step.
Remember, investing in yourself and your future can be scary. I’d like to help take some of that stress away.